AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Target cuts dozens of jobs in marketing The reductions come as the Minneapolis-based retailer is refocusing its marketing efforts.

What is market segmentation? Market segmentation is the process of splitting a business’ target market into different groups.

Target's new holiday marketing campaign, called "Kris From Target," launches on Sunday, Nov. 17. It features a fictional store associate, Kris, who resembles a more fit and modern version of Kris ...

Target's decision to move some of its LGBT pride apparel in some of its locations made national headlines, and it may have lost control of its own narrative in the process, a top consumer ...

Investors in Target and Bud Light parent Anheuser-Busch are getting punished after a string of marketing controversies takes a toll on shares of both companies.

Target Corporation's VP of brand marketing is the treasurer of national K-12 org called GLSEN, which advocates for schools to keep parents in the dark on gender transitions.

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. The post Target’s DEI retreat: Inclusivity was never more ...

Starting an online business can be a powerful way to launch a new product or service while reaching a wider audience. With market research, a solid business plan, a strong website, and a digital ...

During every Pride Month in June for the past decade, Target has sold merchandise for LGBTQ customers, employees and allies. But this year, Target faced an anti-LGBTQ campaign that went viral on ...

Target's market value continues to tumble as the controversy over its Pride merchandising marketing move roils investors, along with other efforts backed by the retailer.