Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

The composite materials industry in India is witnessing a pivotal transformation, characterized by growth and self-sufficiency in production.

Despite weak Q1 results and integration challenges post-Informa merger, TechTarget’s low valuation already reflects much of the risk. Read why TTGT is a Buy.

Target Market Identification. In business, it is impossible to be all things to all consumers. A Toyota, for example, will not appeal to every car buyer no matter how good the pricing or upscale ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Marketing exists to educate consumers about available products and services. A target market simply defines the consumers or groups most likely to purchase a particular product or service ...

Shares of Target Corp. TGT slipped 2.41% to $95.02 Tuesday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index SPX falling 0.84% to 5,982.72 and ...