Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

The composite materials industry in India is witnessing a pivotal transformation, characterized by growth and self-sufficiency in production.

Machine learning (ML) is playing a transformative role in predictive marketing. This article explores the specific applications of machine learning and the challenges it presents, how it gives ...

Despite weak Q1 results and integration challenges post-Informa merger, TechTarget’s low valuation already reflects much of the risk. Read why TTGT is a Buy.

Artificial Intelligence (AI) has evolved into a potent instrument capable of revolutionising several industries, most notably marketing. With AI, organisations can now analyse large volumes of data, ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

Target Market Identification. In business, it is impossible to be all things to all consumers. A Toyota, for example, will not appeal to every car buyer no matter how good the pricing or upscale ...

In another indication of the growing interest in greater private market access for retirement plan participants, Great Gray Trust Company announced on Thursday that it will offer private equity and ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

The initiative aims to expand Target’s range of low-cost offerings to consumers. The test program, which has not been publicly announced, is still in its early stages. Products in this direct-shipping ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.