LOS ANGELES — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

LeBron James is entering his Barbie era. Ken dolls modeled after the Los Angeles Lakers star will soon appear on toy shelves.

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

NBA legend and four-time champion LeBron James has officially added a new title to his storied legacy: Barbie's first-ever ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

Bluey won a licensing award right next to Barbie. It's because when the blue dog graces even simple things like a coloring book, it sells. Kids and parents all love Bluey! The Bluey House, sold as a ...

Toy company POP MART is opening a new location in a popular East Bay mall. POP MART, according to Stoneridge Shopping Center, ...

Shares of Mattel and Hasbro fell after President Trump unveiled a sweeping new tariff plan. Mattel's stock price sank 6%, to $18.67, in postmarket trading, while Hasbro's declined 4%, to $60.19.

Last month was all about newness and tariffs, following The Toy Association’s Toy Fair, which came roaring back to New York ...

The children's film series celebrates the milestone months ahead of its latest installment, to be released in 2026 ...

In 1981, a Sacramento shop caused a few double takes. It was a toy store marketed to “Ungrownups.” Willie’s Playground was ...