When you buy one of Toyota's TRD Pro models, you don't just get access to the automaker's best off-road equipment, you also get the chance to choose a paint color not found on the normal stuff.

SAN ANTONIO - One man has turned a bare metal frame into a striking roadster, showcasing a personal touch as unique as its custom paint job. Charlie, the car's creator, shared the inspiration ...

A custom van conversion update featuring the creation of personalized painted wood lettering for branding or decoration, adding character to the step van project. ‘I am Ashamed’: West Point ...

And while Toyota initially refused to sell the redesigned Prius in the U.S. with a yellow paint option, 2025 Prius Nightshade Edition buyers now have that choice. But despite the press release's ...

Every year, Toyota reveals a new TRD Pro–exclusive signature paint color. Previously, we’ve seen dirt- and clay-inspired hues of Terra and Mudbath, and even a zany electric green, but for the ...

This custom Toyota LandCruiser Military GXL, featuring more than $180,000 worth of custom mods, is part of the Mater Cars for Cancer 'Built To Break Free' first prize package, valued at $450,088.

Unsatisfied with the real car's design, this rendering artist gave the current Toyota Camry a mid-cycle refresh. Do you like ...

Toyota is finally adding a second electric vehicle to its U.S. lineup, and its badge might look familiar. The C-HR, which was originally born to fight off Honda's HR-V but ultimately discontinued ...

The most important new vehicle launch of the year is just a day away. It's official. Toyota on Monday morning confirmed what we all suspected: the 2026 RAV4 will be debuting tomorrow. While we saw ...