If you’re someone who loves a no-makeup makeup look, you’re probably always reaching for tinted moisturizer. The hybrid ...

Choosing the right shade of setting powder can feel overwhelming. So, with the help of a pro MUA, we created an easy guide ...

At her concerts, Sabrina Carpenter showcases a stunning makeup palette that emphasizes her youthful charm while presenting a graceful elegance. Her beauty routine features a flawless foundation base, ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

Writer Alexandra Diamond-Rivlin explains why beauty can be about so much more than aesthetics for trans women.

Fenty Beauty is all about helping you discover your unique look. Through how-to videos and tutorials, you can discover tips and tricks for everything makeup -- from essential everyday looks to ...

When the Duchess of Sussex made an appearance at the Annual Salute to Freedom Gala in November 2021, her longtime makeup artist Daniel Martin reportedly used a brow duo from Black-owned brand ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

It’s worth pointing out that a unique look isn’t about impressing others. Instead, it’s about expressing yourself in a way that feels authentic to you. Confidence is what makes an outfit stand out.

Now with all the professional make-up artists providing free education online, we’re seeing people hone in on how to be bold with shapes and structure,” she says. “That can look like totally ...

Get ready for a wild transformation! 🐊 Check out Doecii's unique alligator-inspired makeup look that's fierce and flawless! #AlligatorMakeup #UniqueLooks #WildBeauty #MakeupTransformation # ...