It’s not as iconic and memorable as the previous script wordmark, and it makes us sports fans miss the script logo. Indiana State, please bring the script logo back.

Madness broadcast for Tennessee basketball vs. Kentucky mistakenly used a Purdue logo instead of Kentucky's UK logo during the game.

“It’s hard to believe, but after reviewing the logo both internally and externally, none of us saw what the internet saw,” said Ellen Walsh, chief marketing officer for Attain ...

Come to think of it, Kentucky and Houston's logos are easy to mistake. Need a break? Play the USA TODAY Daily Crossword Puzzle. At least it's not this monstrosity that made the rounds across ...