Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or consultant rushes the implementation without considering actual use cases, ...

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you ...

Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

The CEO of Data Science Nigeria, Dr Bayo Adekanmbi, delivered an insightful keynote on Building a Sustainable Data and Technology Strategy for Marketing Communications, highlighting AI’s role in ...

Retailers looking to secure a greater wallet share in today’s competitive environment must adapt strategies to consumers’ ...

COSMarketing Agency's YouTube channel has over 1,100,000 views. It’s a great resource for businesses to discover new trends ...

Consumer behaviour drives marketing decisions ... and consumer trust should be at the forefront of every strategy. The fundamental principles of consumerism remain unchanged - people seek ...

Pro Business Advice offers tailored fractional COO and CMO services, helping small to mid-sized businesses overcome ...

Novo Nordisk is shaking up its executive team as it bids adieu to its longtime head of commercial strategy and corporate ...