Your logo may not be so directly controversial, of course, but there’s still the question of whether your brand has any negative connotations to the way it's presented in logo form — and if ...

The chic exercise in personal branding begins with selecting the pieces you want to customize—the brand’s luxe calf-leather upgrade to your varsity bomber jacket and crisp dark denim jeans and ...

If your brand is not a logo, what is it? Is it your people, your company mission, your track record of success? Is it your marketing strategy, the way you communicate, or the core values of your ...

Burger King is scrapping its 40-year-old "Have It Your Way" slogan for a new-age message exhorting customers to feel good about themselves while devouring Whoppers or Big Fish Sandwiches with fries.

The UNLV logo that bore a striking resemblance to Western character actor Sam Elliott now is going the way of Khalil Mack Raiders jerseys. “We are exclusively using the iconic UNLV arch logo ...

Putting your logo on hats, shirts and sweatshirts can be a great way to get your name in front of the public. If you have employees, clothing with your logo serves as a company uniform that makes ...