It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

A lighthearted moment at a Coldplay concert turned into a major scandal for former tech boss Andy Byron, who is now said to ...

The post Coldplay’s Chris Martin hits Lionel Messi with GOAT take in next viral Jumbotron moment appeared first on ...

The executive who was caught on camera embracing the CEO of her company at a Coldplay concert in a moment that went viral has ...

A 30-second Coldplay concert video filmed by Grace Springer exposed a tech CEO’s affair, leading to his resignation. Springer ...

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Their spotlight comes just a couple of weeks after former Astronomer CEO Andy Byron and HR executive Kristin Cabot went viral ...

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.