When a scandal goes viral - as it recently did at a Coldplay concert - companies face nuanced challenges in a new era of ...

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

In the minute-long ad, the Coldplay lead singer’s ex-wife humorously cuts off questions about the cheating scandal — both Andy Byron and Kristin Cabot are reportedly married to other people — to ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...