Flagg's lucrative social media career, which began when he was in high school, has helped to provide a very comfortable home for him and his family, who all relocated to Greensboro, NC, when he began his freshman season at Duke.

After declaring for the 2025 NBA draft earlier this week, Duke star freshman Cooper Flagg is expected to be the league's next big thing. ESPN's Jonathan Givony and Jeremy Woo released their updated draft big board, and Flagg maintained his position in the No. 1 spot.

Cooper Flagg is part of today's basketball generation. But, apparently, his heart is from the old-school. Flagg was recently tracked down by GQ Sports to name his NBA all-time starting five. His list only included one player who was drafted after 1996.