We’re big hockey fans here at lululemon, and we know our guests are too,” said Celeste Burgoyne, President, Americas and Global Guest Innovation for lululemon, in the press release announcing the new .

Detroit Red Wings captain Dylan Larkin and his wife Kenzy are among the NHL couples starring in new adds for NHL-licensed products from lululemon. It’s all part of a new line being launched in partnership between the Canadian-based retailer of athletic wear and lifestyle apparel,