Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

Given its massive talent pool, growing tech ecosystem, and a government actively pursuing innovation in AI, can India ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Friedman comes to Comscore from station group E.W. Scripps Co., where he pushed for new approaches to measurement and ...

Hello there, and welcome back to Agency Brief. This week, we take a look at Colle McVoy’s new No. 2 and Publicis Groupe’s ...

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Another tidbit just dropped following Wednesday’s Samsung Unpacked event. This one comes courtesy of Adobe, which notes that ...

He advocated for the consolidation of data organization into a single holistic group for both National and Local divisions, and worked at Publicis Groupe on improving ... I leveraged the power of data ...

As the fate of widely popular short-form video app TikTok hangs in the balance this week, creators, users, and social media experts lament the cultural and economic losses U.S. users could experience ...

Global small business platform Xero has debuted a new tagline: "Your business supercharged." The tagline is part of a new marketing campaign, launching in early February across digital media and ...

Before this, Sinn led business development teams at Publicis-owned Team One, 72andSunny and Wieden+Kennedy. Sinn is based in 160over90’s Beverly Hills office. Zambuto, based in New York ...