Marketers often confuse cohorts with segments, leading to miscommunication and ineffective targeting. Using the right term ...

DEDHAM, MA – Miso Partners, a marketing agency specializing in the bicycle industry, has unveiled a suite of tailored marketing solutions to help independent bike shops strengthen their digital ...

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ...

Real estate agent and coach Laura Griffin walks you through how to create a Facebook group that generates leads on autopilot.

Tom Ray, a nationally recognized speaker, will host a free marketing event in Jackson on April 8, 2025, to help local advertisers improve their strategies.

Less than a decade into his marketing and media career, Eric Morley joined forces with friend and co-founder Jeff Bentley to ...

Penn Station East Coast Subs, the fast-casual sandwich franchise known for its craveable variety of made-to-order hot and ...

Medallia, Inc., the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

In the fast-paced and competitive world of e-commerce, businesses need reliable tools to stay ahead of the game. The right ...

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...