The tech company’s theatrical programming business is in need of a win. Early reviews suggest its new Brad Pitt racing film ...

Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search ...

Adrian Perica, the company’s head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI ...

Such a deal would help Apple develop an AI-based search engine, part of efforts to cope with the potential loss of a ...

Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or ...

The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

Apple is reportedly considering a bid for AI startup Perplexity AI, aiming to bolster its AI capabilities and talent pool.

Apple is reportedly exploring acquiring AI startup Perplexity AI to enhance its artificial intelligence capabilities. Valued ...

Apple is reportedly in talks to acquire Perplexity AI to bolster its AI capabilities. Although no formal offer has been made, ...