Kohl’s Corp shares briefly doubled in value to a ten-month high of $21.23 on July 22, making it one of the most traded stocks on retail platforms. The chain became the latest “meme stock,” as the surge in trading was driven by online discussions on platforms like Reddit’s WallStreetBets.

Small investors piled into Kohl's Tuesday and sent shares flying upwards as the department store retailer became the latest business caught up in a stock market frenzy.

Menomonee Falls-based Kohl's has become one of the latest so-called meme stocks. It's when a publicly traded company's shares get a big boost online. The surge in the company's shares come despite low sales and several leadership changes.