Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Bieber has tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetic brand that she launched in ...

From runways to your vanity, iconic brands by industry's best. Makeup Artist-Founded Brands That Belong in Every Beauty Lover ...

Model Hailey Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion, according to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes ...

Thompson launched LYS Beauty in 2021, a clean color cosmetics brand designed to serve a diverse range of skin tones and types ...

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by ...

When Laura Geller spills mature skin makeup tips, we listen. The makeup artist and founder of Laura Geller Beauty often helps ...

You can’t talk about Korean makeup brands without mentioning Peripera. Although the brand has plenty of other hero products, including its sought-after blushes and eyeshadow palettes ...