Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.

Pantone expanded its range of pigments, and by 1968 it became the industry standard. Pressman credits the shrewd marketer in Herbert for turning Pantone into a widely accepted color system.

On Thursday, Pantone declared "Mocha Mousse" as the color for 2025. The "evocative soft brown" or "warming rich brown hue," the company said in a press release, "nurtures with its suggestion of ...

Pantone believes that the power of color is not to be underestimated—the company found that color influences up to 85 percent of product purchasing decisions and can increase brand recognition ...

The event itself allowed families, friends and alumni to pose on their ‘Mocha Carpet’ for pictures before exploring the ...

Earlier this month, the Pantone Color Institute announced its Color of the Year for 2025, Pantone No. 17-1230 Mocha Mousse – a cozy, warm brown evoking the indulgent qualities of chocolate and ...

Pantone Color of the Year 2025 Delivers Mocha Mousse Vibes -- Check Out These Beauty, Style & Decor Finds. You'll be seeing Mocha Mousse everywhere in 2025.

Pantone colors of the year are meant to shine a light on the intersection of color and culture, and it usually works. This year's color is “Peach Fuzz.” Shop these peachy products now.