Nearly 30 years ago, I began my career in digital media. I designed campaigns and bought and sold inventory on sites such as Windows Media (Microsoft), xCite, Blastro music videos, and local TV ...

In the digital advertising space, the concept of curation has taken center stage for marketers aiming to drive more transparent and effective outcomes. While not a new concept, curation’s evolution in ...

For years, content has been seen as a cost center—expensive, slow-moving, and too often disconnected from measurable outcomes. Paid media, by contrast, promised precision and predictability. But in ...

One of branding’s greatest strengths is its ability to convey an aspirational future. While this is true across all marketing disciplines, brand design has the potential to create deep, lasting impact ...