How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.

This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Regional brands ...

Filtering ideas by conducting research (e.g., polls, surveys, focus groups, A/B testing). Use analytical models that rate ideas against objective criteria. For high-stakes innovation objectives such ...

Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the ...

Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. Enter composable content ...