The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees ...

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Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from ...

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness ...

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John Premkumar is the vice president and head of delivery for the digital experience business at Infosys. He is an accomplished leader and an information technology (IT) professional, with over 25 ...

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At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...