This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Regional brands ...

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.

Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. Enter composable content ...

Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the ...

Filtering ideas by conducting research (e.g., polls, surveys, focus groups, A/B testing). Use analytical models that rate ideas against objective criteria. For high-stakes innovation objectives such ...

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

You can also use images in unconventional ways — like creating captures for security bots. Adding a 1 px by 1 px image into your background with a dedicated link can tell you which recipients have a ...

Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, ...

Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a new ...

How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.