What is AI in customer service? Artificial Intelligence (AI) in customer service refers to incorporating advanced technologies like machine learning, natural language processing (NLP), and data ...

Notification marketing is a direct communication strategy that allows businesses to send messages to their customers via push notifications, SMS, email, or in-app messages. These notifications provide ...

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Marketing a hospital is different from marketing other healthcare services. Unlike small clinics or individual practitioners, hospitals face higher competition, regulatory challenges, and the need to ...

Marketing in healthcare has evolved beyond just marketing a clinic or a hospital. Today, we speak about gaining Trust, helping educate patients, and giving them access to needed services. As new ...

Businesses often struggle to reach, attract, and retain their clients. As a result, they fail to build solid connections with them and achieve long-term success. Are you also facing the same issues?

Businesses that rely solely on offline strategies face significant challenges in growth and scalability. The increasing dependence on digital platforms for shopping, entertainment, and information ...

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The city of Nawabs has gone through significant development over time. Lucknow has been witnessing the rise of organizations operating at all scales and belonging to all major industries. Naturally, ...