Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

To celebrate its 25 years in the Indian mutual fund industry, asset management company Bandhan AMC launched ‘Raju Bhaiya Ki ...

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

Articles written by Suchit Kakar ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

According to a 2023 Nielsen study, employee advocacy programmes yield an average ROI of 6:1. Influencer campaigns vary more ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...