Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

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The AI-powered contextual advertising platform provider, Channel Factory has launched Channel Factory Intelligence, a media intelligence suite. The adtech player has also launched two more AI-led ...

In today’s dynamic marketing ecosystem, one audience consistently rewrites the rules: Generation Z. Born between the mid-1990s and early 2010s, Gen Z consumers are not only growing up with digital ...

The Indian Premier League 2025 has demonstrated a shift in advertising with mouth freshener brands overtaking ecom-gaming companies to become the tournament's largest advertising category, according ...

Deceptive green marketing, also known as greenwashing, can create a negative impact on consumer trust, brand perception, and buying behaviour, according to the latest research conducted by the Indian ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.