Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

The Safe Network’ is a clear signal that customer security is above all else and the brand will continue to take measures to ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.

Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

In a marketplace where customer expectations are sharply rising, the demand for hyper-personalised experiences is at its peak. Nearly 80% of consumers express a preference for more tailored ...

Every day, millions of us make choices: what to buy, how to consume, who to support. You know that feeling of having overwhelming choices. Often, these choices are made out of habit, convenience, or ...

Although 97% of Indian professionals work with data every week, nearly 80% of them experience data anxiety. This anxiety is so severe that almost 45% of professionals go to the extent of avoiding any ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...