Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

Editor’s Note: The NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a crowd of nearly 20,000 people and 8.5 million viewers—the third most-watched women’s ...

Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a ...

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, ...

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly. Craig Brommers, CMO at American ...

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to ...