Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and ...

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

Google authentication2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’ Multichannel rights are an important part of digital marketing, and now is the time to make sure you have ...

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event.

Half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on communicating their tariff woes and price ...

Amazon has more than 1,000 generative AI applications built or in the works, which will reduce the number of employees Amazon needs, CEO Andy Jassy says.

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ads in shopping malls, retailers, taxis and more. TikTok recently expanded ...