UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

“What UX tools should I learn so that I can build my portfolio?” “How do I learn UX tools?” We get these questions a lot here at the Interaction Design Foundation. If you’re starting out in UX, you ...

In your attempts to minimize the effort your users need for performing actions on the website you’re designing, you just might be overlooking one major opportunity: sitemap footers. You might think ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

Using voice interaction with augmented reality can really benefit the user by making the interaction fast and effortless, but it also has limitations; so, make sure you use it where it’s most ...

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch.