The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the difference between fragmented customer experiences and truly personalized, ...

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

Hot Seats” serves as the next stage of the brand’s “Let Your Body Body” campaign and promotes its whole body deodorant line.

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.

Another downside is that customer loyalty built by discounts is extremely fragile. Price-motivated customers are highly ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.