Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

The need to break down the barrier between brand and performance marketing has changed the shape of agencies, with a traditional creative focus more frequently complemented by data-oriented work that ...

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.