Explore key strategies to boost engagement and ROI in virtual events by selecting the right format and implementing effective tactics.

Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

Just five companies are expected to attract over half of global advertising spend this year, according to recent research from WARC. The forecast was based on data from a survey of media owners, ...

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

Most marketing and ad agencies receive fixed or labor-based - rather than commission-based - payment, but see how agency compensation models are changing, according to this ANA study.

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.