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BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” - complete with beachside panels, rosé-fuelled ...
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called ...
French cars used to be as synonymous with style and dash as Italian. What's now known as Formula 1 is actually the Fédération Internationale de l'Automobile (FIA.) Renault has revived its famous ...
A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, ...
The French Senate has backed a new bill targeted at ultra-fast fashion sites like Shein and Temu that includes a ban on ...
US businesses lined up behind Donald Trump in last year's Presidential election and now they're seeing the consequences: ...
A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion ...
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more ...
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