The rental economy is growing fast as Millennials and Gen Z consumers increasingly favor access of goods rather than ...

Packaging is poised for a major transformation. The future of packaging is smarter, greener, and built to keep up with a ...

Retail innovation isn’t just about adopting flashy technology. It’s about embedding smarter, more sustainable practices ...

Die Automobilindustrie hat sich in den letzten Jahren in einer schwierigen Lage befunden. Engpässe in der Lieferkette und eine Inflation, die die Verbraucherausgaben bremste und die Produktionskosten ...

Marketplace automation boosts CX by ensuring that the right pricing, availability, and promotions reach the right channel at the right time.

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Learn about the benefits of generative AI storytelling as a way to brainstorm ideas, research topics, and get creative juices ...

You may have already begun to notice, but Google Search is now starting to look a lot different. Instead of just a long list of links relevant to your searches, there are now AI-generated responses ...

Original equipment manufacturers (OEMs) in the automotive industry face unique brand management challenges. Instead of direct-to-consumer models, they rely heavily on a network of independently ...