Reigning Big 12 POY JT Toppin spent his day supporting the youth and local food bank via Texas Tech's NIL collective, The ...

In addition to the Matador Club and Red Raider Club merger, Texas Tech has implemented the following in preparation for the ...

In preparation for the July 1 implementation of the House v. NCAA settlement, Texas Tech Athletics integrated its official ...

Texas University announced Monday, June 9. The University will usher in a new era of intercollegiate athletics this July with ...

When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech's star pitcher gave up just ...

Shelburne's report calls it "another seven-figure NIL contract with the Matador Club," Tech's name, image and likeness collective. Co-founder John Sellers and his wife, Traci Sellers, were at the ...

Back in January as I was working on the preseason story about NiJaree Canady, her name, image and likeness deal with the Matador Club, and the Texas Tech softball team's great gamble, I had to ...

The key piece of her move was an endorsement deal from the donor collective known as the Matador Club, worth just over $1 million. Since the Sellers became billionaires by flipping oil and gas ...